What we can do..............

Providing food, industrial products or energy from crops while meeting the demands set by the consumer, environmental pressure groups and changing legislation calls for a range of skills in product development, communication and marketing. Innovation Management aims to address all of these issues:

INPUTS

OUTPUTS

TECHNOLOGIES

Genetic Modification
Precision Agriculture
Targeted chemical and fertiliser application
Diagnostics/decision support systems
Improved cultivation, nutrition protection and harvesting techniques

Crop and food quality traits
Food chain traceability systems
Renewable industrial products
Biomass for energy

EXTERNAL FACTORS

Crop economics
Farm management, labour and social issues
Environmental directives
Health and safety issues
Sustainable agriculture policies

Agricultural support policies
Retailer and food chain acceptance

Consumer acceptance
Crop assurance/labelling directives
Global trade demands